Secrets of Amazon, Apple, Facebook and Google (Spanish Edition)

The world's four most influential companies - Amazon, Apple, Facebook, and Google - have already reached the staggering valuation of a trillion dollars. How have these companies managed to infiltrate our lives so deeply that it has become impossible to avoid (or even boycott) them? Why do the stock markets forgive them sins that would destroy any other company? Can anyone challenge them?

In his fresh and irreverent style that has made him one of the most renowned business professors, Scott Galloway dissects the hidden strategies behind the dazzling appearance of these four giants and shows how they appeal to the basic needs that have driven humanity since ancient times: Amazon to the need to hunt and gather; Apple to the need to procreate; Facebook to the need to love; and Google to the need to believe in a God.

Whether we want to compete with them, do business with them, or simply survive in the world they dominate, it is essential to know the secret DNA of these four horsemen of the global economy. Galloway's book offers a detailed panorama of the current and future world economy that will not leave any reader indifferent, and reveals ingeniously how we can apply the lessons of the rise of Amazon, Apple, Facebook, and Google to our own business or professional career.

Reviews: "An incisive and strategic vision of how a few companies are changing the world. In front of our eyes but off the radar. What is discovered here is unsettling, but it is better to know it now than when it is too late." - Seth Godin, author of Linchpin "A magnificent and provocative book about where we are and where we are heading." - Phil Simon, huffingtonpost.com "You will never look at these four companies the same way again." - Jonah Berger, author of Contagious "Scott Galloway is clear, provocative, and subversive. Reading this book triggers a fight-or-flight reaction and stimulates thinking in a different way." - Calvin Mcdonald, CEO of Sephora "Just as he does in his legendary MBA classes, in this book Galloway also tells it like it is and doesn't mince words when criticizing the titans of the economy or big corporations. A must-read book." - Adam Alter, author of Irresistible "Scott Galloway rides the four horses of the economic apocalypse: Apple, Amazon, Facebook, and Google. His book is an essential exposition of the nature and concentration of power in the world today, and therefore much more than a business book." - Tom Upchurch, Wired

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